Why Retailers Should Use SMS for Outreach

Adam Johnson, Ytel |  
With every season comes a new reason to head to our favorite shops and spend some money! Whether it's clothing, sporting goods, new technology or the hottest new smartphone (just to name a few)... retailers always have the opportunity to be marketing to their customers and prospects! Read on for some ways retailers can use SMS to power outreach and marketing.

Shopping will never go out of style, so retailers of all types should prioritize communicating with their audience, regardless of season. Here's a few ways your retailer can utilize SMS to get more shoppers in the store or on your website.

Shopping will never go out of style, so retailers of all types should prioritize communicating with their audience, regardless of season. Here's a few ways your retailer can utilize SMS to get more shoppers in the store or on your website. 

1. Fast communication 
Having a flash sale or down to your last few sizes in a popular item? Sending a quick SMS out to your audience is an effective way to encourage people to buy!

You can also include:
- Links to shop 
- Discount codes 
- Carousel images of different items to shop 
- Send receipts post-purchase and more!

These, among many others, make the experience that much more convenient for shoppers. SMS opens doors for more sales and at the same time boosts your branding and exposure because you're speaking directly to your customer, in the palm of their hand. 

2. Improve customer experience 
Whether you handle customer service issues via SMS, offer text as an option to escalate issues, or simply offer a Contact Us phone number where customers can text if they prefer it over calling - any of these avenues are a fantastic way to show your customers you care because you're listening. If you're a smaller brick and mortar, you can text enable your landline so your staff can chat with customers and prospects while in the store. 

3. Send coupons and alerts
While some people are completely overwhelmed by the promotions tab in their email account -- promotional content on smartphones is different. For one, you can easily delete a promotional text and never think about it again.

Users can also unsubscribe easily (if you're sending messages compliantly, of course!) if they'd like to opt out from receiving any more communication with you. Urgent updates on a current sale? Quick info that can't wait? SMS is the way to go. 


4. Trial and Error
Any time we adapt a new technology, product, or service - there's a learning curve involved. SMS is quick and actionable, and it allows you to make mistakes quickly and learn from them even quicker. You will learn fast what your audience responds to and what they ignore, what brings them in the stores and what gets you opt outs. Don't be afraid to test strategies and ideas and see what happens - the sky is the limit and every business will see different results. Find your sweet spot! 
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About The Author

Adam Johnson, Ytel

Adam is our Director of Sales and he hustles every day to build relationships with our valuable customers to ensure they're getting the experience and technology their businesses need in order to scale and grow.


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