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Ytel Blog

RCS: Suggested Actions for Lead Generation

By Tyler Holliday, Ytel  |  

By now you're probably familiar with the term RCS and the wave of change it's bringing to technology and communication on a global scale. RCS opens huge doors for marketing and sal...

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RCS Messaging Progress Report: Landscape & Us...

By Richard Kaplan, Ytel  |  

Google's new RCS, or Rich Communication Services, is being touted as the successor to the text message. If you've ever been annoyed by the limitations inherent with traditional tex...

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Zapier Adds New Capabilities to Marketplace w...

By Jon Molina, Ytel  |  

 Ytel is excited to share our integration with Zapier, where users can use the Ytel API with existing apps in the Zapier marketplace to fully utilize communications technology in i...

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RCS Messaging: Keys to Sales & Marketing Succ...

By Matt Grofsky, Ytel  |  

As Google rolls out its rich communication services (RCS) messaging system on Android devices, sales and marketing teams now have another asset in their tool box. Consumer research...

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Dedicated & Shared Short Codes: Business Bene...

By Matt Grofsky, Ytel  |  

As you may know, short codes are a proven successful method of communicating with leads through SMS for businesses. Today we're breaking down the two types of short code: dedicated...

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Best Practices For Opt-Ins In Marketing Campa...

By Richard Kaplan, Ytel  |  

Once you’ve planned to incorporate short code into your marketing mix, the next step is generating a distribution list to enroll in your SMS campaigns. This is where consent and re...

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SMS Campaigns Powered by the Ytel API

By Jeremy Bradley, Ytel  |  

In an age of instant gratification and information overload, it’s no surprise that people respond better with immediate contact after filling out a form on your landing page, inqui...

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SMS for Sales: A Prospecting Dream

By Adam Johnson, Ytel  |  

Building relationships and communicating succinctly are fundamental for sales to hit their goals. Testing the best channel to use for sales KPIs can be a task unto itself, but that...

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RCS: The New Frontier of Text Messaging

By Brian Keep, Ytel  |  

Are you communicating with leads via text? If so, there's a channel propelling SMS beyond what businesses and consumers expect to see when they open a text message on their device....

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Utilizing Voicemail Delivery & Voice Broadcas...

By Adam Johnson, Ytel  |  

With a saturated market filled to the brim with tech and tools, it can be difficult to nail down the best methods of outreach for your lead gen strategy. Today we're sharing a few ...

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