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Ytel Blog

RCS: The New Frontier of Text Messaging

By Brian Keep, Ytel  |  

Are you communicating with leads via text? If so, there's a channel propelling SMS beyond what businesses and consumers expect to see when they open a text message on their device....

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Cross Channel Marketing Tactics for Lead Gen

By Michelle Burson, Ytel  |  

You've tried a totally outbound sales strategy to no avail - you've got some great content, offers, and promos to share, but are struggling to find the sweet spot on HOW to contact...

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Short Code Campaigns to Power Lead Gen

By Jeremy Bradley, Ytel  |  

While the opportunities for lead generation are stacked, it's often confusing which communication method is best. If you're looking for a quick and efficient way to communicate wit...

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Utilizing Voicemail Delivery & Voice Broadcas...

By Adam Johnson, Ytel  |  

With a saturated market filled to the brim with tech and tools, it can be difficult to nail down the best methods of outreach for your lead gen strategy. Today we're sharing a few ...

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Short Code vs. Long Code: SMS 411

By Brian Keep, Ytel  |  

So you want to implement SMS into your marketing strategy. Now you need to decide on using short code or long code for your campaigns. What’s the difference, you ask? Check out thi...

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The Blended Approach to Lead Gen & Sales

By Hanna Walther, Ytel  |  

As far as lead gen goes, every business does it differently, and no approach is ever completely perfect. We've discovered through the use of both inbound and outbound techniques, a...

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SMS Marketing Strategy: Best Practices

By Tyler Holliday, Ytel  |  

SMS campaigns aren't exactly the new frontier, but there is certainly a myriad of opportunity for businesses to adopt this strategy and really make it their own. The gray area with...

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SMS vs. Email: Marketing Grudge Match

By Adam Johnson, Ytel  |  

SMS and email are two of the most commonly used channels for marketing campaigns in the modern landscape, but which is MORE effective? This post dives into a SMS vs. email comparis...

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Lead Gen Trends: What's on the Horizon in 201...

By Adam Johnson, Ytel  |  

As lead generation trends shift, businesses are attempting to stay abreast on the latest strategies that prove effective. In this post, we're highlighting three trends to watch for...

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SMS Marketing: More than Just Branding Buzz

By Brian Keep, Ytel  |  

Businesses who implement SMS into their lead generation and marketing strategies are listening to the communication wants of their target audience(s) and  following suit. Isn't it ...

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