Ytel Blog

New Verizon Surcharge for SMS Long Code Messa...

By Michelle Rowley, Ytel  |  

In February, Verizon is introducing the first United States carrier fee for long code application-to-person messaging (A2P). What’s this exactly mean and how does this impact you? ...

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A Seamless CPaaS Integration Boosts Business ...

By Brian Keep, Ytel  |  

Few things are more frustrating to customers than having to wait for an answer. When you're able to create a perception with your customers that you are there for them when and how...

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5 Pitfalls to Avoid When Building Communicati...

By Kevin Dunning  |  

You’ve identified your use case.  You’ve signed up for an account with a programmable communication API company, and you’re now ready to start building communication capabilities t...

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SMS Industry Guide: Sports and Entertainment ...

By Nicole Schouten, Ytel  |  

There’s no business like show business… that is if people show up! In the entertainment industry, your job is to fill seats and show people a good time! But first, it’s necessary t...

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SMS for Nonprofits and Religious Organization...

By Adam Johnson, Ytel  |  

Nonprofits and religious organizations have unique communications needs; from organizing events to creating awareness for a cause, there’s always something newsworthy to be conveye...

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What Makes Up the Perfect Text?

By Jeremy Bradley, Ytel  |  

If your business is already using SMS as a mobile marketing tool, you’re steps ahead of your competitors. With a 98% open rate, SMS messages are proven to effectively reach the cus...

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Text Enable Your Business Phone Numbers

By Sean Dailey, Ytel  |  

You know that phone number you have listed on your website, marketing materials, social media profiles, digital and traditional media avenues?  Chances are good that your customers...

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Amp Up Holiday Promotions with RVM

By Jeremy Bradley, Ytel  |  

We've written lots about ringless voicemail over the last year or so; the marketing solution to replace cold calling with incredible ROI and tons of great business benefits. With t...

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A Guide to SMS Marketing in Real Estate

By Nicole Schouten, Ytel  |  

In the fast-paced, rapidly-changing world as a real estate agent or broker, time is of the essence to seal the deal and hand over those keys to your anxious buyers. When you’re bus...

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Why SaaS Companies Need CPaaS for Customer En...

By Brian Keep, Ytel  |  

Creating genuine customer engagement doesn't happen overnight -- it is the product of clear and consistent communication over time. Today's customers need to know that they can hav...

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