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Tips to Run a Successful Sales Promotion

Jeremy Bradley, Ytel |  
Running a successful sales promotion is a fantastic way to drum up new business! There are many factors that go into running a promotion that take a decent amount of planning and deployment. Read on to discover the best way to be fully engaged with prospects and customers during a sales promo. 

There are many factors that go into running a promotion that take a decent amount of planning and deployment. Read on to discover the best way to be fully engaged with prospects and customers during a sales promo.


Create Bundles 
Let's say you have a ton of internal swag to get rid of; bundle it with the discount you're offering and see how excited people get about free T-shirts and coffee mugs. You'll be surprised! While swag may not sway a purchase on it's own, it will definitely sweeten the deal. 

Offer Add-Ons Instead
If your Sales manager shoots down a sales promo this month, suggest offering an add-on instead. If your company provides a service, offer a hearty training session for free to get their team up to date on the latest. Or, if you sell a product, upgrade them with a few additional features (if applicable) for no charge. 

Loop In Marketing
This may seem obvious, but you'd be shocked at how many Marketing teams are left in the dark about sales promotions! Your marketing department can help Sales devise a strategized plan of attack; from language on the company website and on social media, ad campaigns, eblasts that Sales can send out, voice campaigns like RVM, and of course, a powerful SMS campaign! Speaking of... 

Send SMS to Prospects
Reports and studies show SMS is quickly becoming the most adapted and preferred method of communication by consumers today. Take it a step further by implementing your sales strategy into a promotional campaign and watch the deals flow. But first, make sure your campaigns follow compliance guidelines and get contacts to opt-in before sending them any SMS. 


Know Your Target Audience
Promotional success is often easier to track if the audience is fairly niche; such as:

1. Prospects in a particular stage of the sales process

- You don't necessarily want to offer 50% off and have that be why prospects end up converting, just to turn around and leave next month. Instead of offering a huge discount, offer something of more long-term value like a 4-hour training with a dedicated account manager with expertise in a particular industry. This will keep the interested prospects around, while the ones who are just looking for the cheapest price won't see the value in that.

2. Those interested in one product

- This will simplify your messaging, strategy, and outreach if you're promoting a sale on one particular product. It allows both sales and marketing to focus on the positives of one product instead of many, which makes the sale easier. 

3. Those who live in one region of where you do business 

- Let's say your promotion is for free delivery if customers spend more than $200 on a purchase. You'll want to target potential customers in a specific region that is close to your business; let's say within 25 miles so you aren't losing that ROI on gas and time spent driving all over, and don't forget labor costs for your delivery team. 

It depends entirely on what you're selling, but these (and many others!) are great suggestions to take into account as you plan your promotion.
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About The Author

Jeremy Bradley, Ytel

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Jeremy is a Senior Sales rep at Ytel and he spends his days building successful relationships with customers, getting to know their business needs, and staying ahead of the curve on industry trends.


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