The SMS & Voice Blend for Sales Teams

Adam Johnson, Ytel |  
Struggling to find the sweet spot on how to successfully contact and get in touch with prospects? Two of the strongest channels for promoting a product, boosting brand awareness, and supplying offers are SMS and voice. With both SMS and voice capabilities integrated with your software or product, your sales team’s outreach strategy is sure to be a powerhouse. Read on!

When it comes to modern communication, SMS is king. That doesn’t mean you should abandon your current channels, though. Serving it as a blend with other outreach channels will ultimately garner your sales team the best results.

How does your sales team do outreach? Phone calls, email, or SMS?

The stats don't lie!

OPEN RATES

SMS Email
98% 25% (mobile is 44%)


When it comes to modern communication, SMS is king. That doesn’t mean you should abandon your current channels, though. While SMS can bring significant ROI to a campaign, serving it as a blend with other outreach channels will ultimately garner your sales team the best results.

Benefits of Multiple Outreach Channels:

  • Communicate with prospects and customers on the channel of their preference
  • Target contact lists more effectively with several touch points
  • Close more deals faster through increased outreach

Is your sales team focused on calling leads every day, but not getting the best response?

Today’s modern consumer wants to be contacted through the channel of their preference. SMS and voice are perfect communication outlets for prospects who would rather respond at their own leisure. While it’s not guaranteed to work every time, implementing SMS in a campaign is a proven method of successful contact, rapport building, and more sales.

Outreach Strategies for Sales Teams:

1. Call and SMS Campaign: Prospect misses the call, send a follow-up SMS to keep the conversation going.

"Hey Roger, Michelle here. I wanted to chat with you briefly about an opportunity that I think is perfect for your Solar Company. Shoot me a text back when you can talk!"

2. RVM and SMS Campaign: Send out a ringless voicemail, then a day or two later, send a follow-up SMS.

“Hi Sean, you probably got a voicemail from me yesterday about the sale we're running this week. Respond to this text if you want to schedule a time to chat!”

Don’t put your sales team’s outreach efforts to waste! To reach powerful new levels of engagement and response, consider…

Bottom line: Increased quality outreach with both SMS and voice means closing more deals faster. It's a win-win.


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About The Author

Adam Johnson, Ytel

Adam is our Director of Sales and he hustles every day to build relationships with our valuable customers to ensure they're getting the experience and technology their businesses need in order to scale and grow.


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