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SMS for Nonprofits and Religious Organizations

Adam Johnson, Ytel |  
Nonprofits and religious organizations have unique communications needs; from organizing events to creating awareness for a cause, there’s always something newsworthy to be conveyed to your audience. SMS messages are the perfect communication method for engaging with donors, volunteers or a congregation. Communicating for your cause can be strategic, targeted, and efficient.

Engagement with your community drives the success of your organization’s mission… but how do you stand out and boost engagement from your members? SMS messages are the perfect communication method for engaging with donors, volunteers or a congregation.

AVG READ TIME: 3 Minutes

Engagement with your community drives the success of your organization’s mission… but how do you stand out and boost engagement from your members?

Consider conveying your message with SMS:

Event Coordination

  • Inform staff of resource needs on location.
  • Request additional volunteers for events.
  • Send last-minute updates to team members with targeted, segmented SMS.

Weekly Updates

  • Drop congregational news and requests for tithes and donations to maximize attendance and retention.
  • Share prayer requests to inform church members
  • Send daily verses with a link to the notes from the sermon on Sunday to keep your message impactful throughout the whole week
  • Connect with the youth, teens and young adults by speaking their language and send invitations for fun upcoming events

Disaster Recovery
Deliver emergency warnings or evacuation instructions during crises.

Fundraising
Use SMS to reiterate your fundraising efforts and encourage donations. Let people know where their donations are going!

2-Factor Authentication
Send one-time passcodes via SMS to confirm user identity for secure donation processing.

Spread the Word
Run keyword SMS campaigns on collateral like billboards, print ads, bulletin boards, websites, brochures, newsletters, donation boxes or sermon notes.

To get started…  all you need are cell phone numbers and opt-in from members.

If your nonprofit supporters or congregation are interested in receiving text messages, have them text a reserved keyword such as “FIRSTCHURCH” to a short code number like 411-411.

After this, their number will be on your SMS campaign contact list and automatically subscribed to your SMS messages - it’s that simple!

Compliance is key, so be sure to also include a message that allows them to STOP or CANCEL future messages. 

For more SMS use cases, check out how to use SMS for Real Estate or Political Campaigns.New Call-to-action

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About The Author

Adam Johnson, Ytel

Adam is our Director of Sales and he hustles every day to build relationships with our valuable customers to ensure they're getting the experience and technology their businesses need in order to scale and grow.


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