No pretending here, as SaaS (Software as a Service) companies provide both a software and a service, they must truly excel at both fronts. When the average SaaS startup takes 11 months to make back the cost spent acquiring a customer, retention and loyalty is crucial! SaaS companies critically need customers to be satisfied with both their software and service. If your SaaS company can provide exceptional service to customers in tangible ways, you’ll be vastly more successful at retaining customers. Read on as we explore a few tips for ultimate customer retention for SaaS companies (and non-SaaS companies, too)!