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RCS Offers Brand Ownership Via Mobile Reach

Hanna Walther, Ytel |  
Google’s new Rich Communication Services (RCS) messaging platform is a stellar combination of the worldwide reach of SMS and the unique and engaging features of messaging apps. RCS is set to change the way companies advertise to consumers and build brand awareness and ownership via this new mobile marketing opportunity.

RCS is set to change the way companies advertise to consumers and build brand awareness and ownership via this new mobile marketing opportunity.

With RCS, businesses can:

  • Increase brand awareness
  • Build trust with customers and leads
  • Involve customers with engagement and interaction

All of this is possible with the convenience of simply sending a text!

There are some amazing new opportunities for mobile marketing for businesses with the new RCS technology from rich media, customized branding, and mobile reach. Welcome to a whole new world of communication!

Benefits of RCS Messaging for mobile users 

1. Power Brand Awareness with RCS Rich Features

Increasing brand awareness is (hopefully) a priority for every business. But how are you actively promoting your brand? RCS offers rich data features that add tons of value for subscribers, therefore gaining more brand recognition and making your brand more trustworthy and sought after.

RCS allows companies to customize messages to customers through:

  • Business name 
  • Logo and brand icons
  • Brand colors
  • Language and messaging
This consistent branding lets consumers identify your brand and in turn, grow your sales.

2. Build Trust and Loyalty with Your Customers 

Customers and leads are looking for a consistent brand message and a solid reputation they can trust. This allows them to relax and interact, knowing they are dealing with a reputable businessRCS allows your company to build greater customer trust and loyalty in many ways, including the “Verified Sender” feature which requires all companies to endure a rigorous verification process before they can use the platform freely. In doing so, customers and leads are assured they are receiving valid mobile communications directly from your business, resolving the issue of spam.

In today’s high-tech world, feeling secure during digital interaction
is crucial for trust and loyalty to a brand.

3. Communicate and Interact with Your Leads and Customers

Businesses who communicate with leads via text are now able to experience a multi-channel way to more effectively communicate with exciting and interactive messages that convert. RCS as a platform offers a new lead generation strategy that can keep a customer engaged through interactive options with rich media features in-message.

Link-focused messages can help drive purchases and collect leads, which makes this a genius marketing and lead gen tool. Messages with images, videos, suggested actions and replies, all encourage elevated customer interaction. You can guide customers with suggested replies, which makes it a breeze for subscribers to take action with minimal effort.

This combination of features offered in RCS messaging results in a variety of benefits for your communication strategy. The opportunity to interact with customers for a trustworthy and enjoyable experience will bring a quicker and more profound connection with your brand.

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About The Author

Hanna Walther, Ytel

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Hanna manages Ytel's Communications strategy and has worked in Marketing for five years. She has a Master's in Communications and is passionate about connecting customers and businesses by building authentic relationships online.


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