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4 Ways for Political Campaigns to Win in November

Michelle Rowley, Ytel |  

As it comes down to the wire, political campaigns throughout the U.S. are scrambling. It’s the top of the 9th  - or 4th quarter if you prefer - for the Midterm elections. Campaigns who excel at getting voters registered, to the polls and on the candidate’s side will be the biggest consumers of champagne on November 5th.

Every political campaign has some type of outreach strategy. The common denominator of all successful campaigns is that they've integrated SMS into voter and donor outreach. Learn more about integrating SMS into political campaigns in this post.

Using SMS as a path to victory

Every political campaign has some type of outreach strategy. Especially since the 2008 presidential campaign, where Barack Obama's political campaign revolutionized the way SMS marketing engages with voters, the common denominator of successful campaigns is they've integrated SMS into their voter and donor outreach. 

But not all. And not all well. Part of the blame goes to the exploding SMS vendor market as a result; seemingly hundreds of companies now offer campaigns quick and cheap options to get started with text messaging. What becomes painful - and sometimes non-compliant - is delivery unreliability, quality issues and no support.

Luckily, there are options for campaigns without a presidential budget to leverage SMS marketing. In fact, the case can be made that all campaigns - no matter the coffers - can't afford not to. 

4 ways to think about SMS for your political campaign:

1. Use a Short Code 
Short codes (quick SMS text-to-number “addresses”) are some of the easiest ways for people to act quickly. Obama ’08’s secured dedicated short code was 62262 or “Obama” spelled on a dial pad. Campaigns focused on building momentum should strongly consider a dedicated, branded short code. But for November, or to start out, a shared short code saves money and time. There’s a risk controlling the message because numbers are shared, but unless the opponent owns a pizza shop across the country, it’s low-risk. Learn more about short codes here. 

2. Partner with a vendor who'll be a guidepost
One presidential candidate’s campaign reigned in its use of group text messaging after unsolicited texts were sent to millions who had not opted in to receive messages. The violation resulted in a lawsuit. Although political campaigns are not subject to the same regulations as for-profit companies, there are compliant pitfalls a trusted vendor partner will provide with its services
.

3. It's an outreach for every channel 
One of the reasons another major candidate’s campaign lost a nomination was relying heavily on a smartphone app to drive its mobile marketing strategy - excluding potential voters without a smartphone. SMS text is more democratic and even better, a valued partner vendor can offer “blended” voice and SMS options, like voice API, ringless voicemail and voice broadcast, that reach every supporter channel.

4. It's a fast path to actionable feedback 
One of the reasons another major candidate’s campaign lost a nomination was because they relied heavily on a smartphone app to drive its mobile marketing strategy - excluding potential voters without a smartphone. SMS text is more democratic and even better, a valued partner vendor can offer “blended” voice and SMS options, like voice API, ringless voicemail and voice broadcast, that reach every supporter channel.

The bottom line: It’s not too late for political campaigns to give it all -- using every channel possible -- to drive issue-based and candidate outreach. To make it happen, campaigns should immediately seek an affordable, trusted SMS and voice messaging solution provider offering APIs and easy-to-use platforms for quick multi-channel voter and donor outreach.

Disclaimer: This article is intended to provide a general overview of a topic area and is not legal advice.
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About The Author

Michelle Rowley, Ytel

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Michelle champions all things product marketing, meaning she cares a lot about how our customers find and use Ytel. She’s passionate about helping great businesses and innovations grow, solving customer and market needs, and watching Major League Baseball. Especially the New York Yankees.


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