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Industry Use Cases for SMS Marketing

Adam Johnson, Ytel |  

The beauty of SMS is simple - not only is it universally used, but can serve literally every industry in the market. Sending a text is a much more efficient, cost effective, and streamlined way to communicate with customers and leads, and to communicate internal processes as well. Let’s paint the full picture of how SMS can power new interactions, regardless of industry.

The beauty of SMS lies in the fact that any industry can utilize it to connect with their audience. From real-time notifications to keyword campaigns, there's something for everyone in the realm of SMS.

 AUTO

  • Payment or appointment reminders
  • Update warranty or recall alerts
  • Notify contacts of sales, promotions, and special offers

ENERGY

  • Send tips & tricks for utility cost savings
  • Remind customers of an upcoming service visit
  • Send updates on outages and expected restoration times

HEALTHCARE

  • Send appointment or prescription refill reminders
  • 2-step notification via SMS for patient confirmation
  • Coordinate staff scheduling if demands change

MARKETING/ SALES

  • Send incentive-based call to actions to leads
  • Re-engage cold leads with relevant content
  • Deliver personalized thank you’s for joining demos

NONPROFITS

  • Encourage donations for your organization
  • Send reminders for upcoming events and fundraisers
  • Deliver emergency warnings or evacuation notices in a crisis

REAL ESTATE

  • Run keyword campaigns on yard signs encouraging leads to inquire
  • Send bulk SMS to contacts with interest rate updates & other info
  • Communicate with leads for information gathering and admin tasks

FOOD & BEVERAGE

  • Advertise new menu items or pairings
  • Communicate upcoming events and special promotions
  • Confirm reservations and wine lists, seasonal dishes & drinks

RETAIL

  • Advertise sales and events with your contact list
  • Promote popular products back in stock
  • Upsell to past customers with relevant items

SCHOOLS/ UNIVERSITIES

  • Send reminders for schedule changes, grades posted, lunch menu, etc.
  • Communicate with parents, students, and staff during emergencies
  • Share updates on events, fundraisers, activities, and more

SPORTS TEAMS

  • Updates on ticket sales, tailgate times, promotional nights, etc
  • Send real-time notifications on score updates
  • Give player updates, starting lineups, and more

VENUE/ EVENT SPACES

  • Send info on parking and downloadable maps
  • Inform staff of resource needs on location
  • Request additional volunteers for events

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About The Author

Adam Johnson, Ytel

Adam is our Director of Sales and he hustles every day to build relationships with our valuable customers to ensure they're getting the experience and technology their businesses need in order to scale and grow.


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