8 Ways to Improve Your Customer Loyalty

Tyler Holliday, Ytel |  

It is not uncommon for businesses to go through phases where their customer retention drops lower than average. Your current customers can provide great value for your business; word of mouth referrals, case studies, and a strong customer satisfaction rate. While it's impossible to keep every customer happy, there are many ways to increase their loyalty towards your business, and we're here to show you the way!
Tips to Improve Your Customer Loyalty

It is not uncommon for businesses to go through phases where their customer retention drops lower than average. Your current customers can provide great value for your business; word of mouth referrals, case studies, and a strong customer satisfaction rate. While it's impossible to keep every customer happy, there are many ways to increase their loyalty towards your business, and we're here to show you the way!
Tips to Improve Your Customer Loyalty

Here's a metric to wrap your head around: 

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 to 95 percent. Customer loyalty matters!

1. Establish a relationship with your customers

  • One of the most important things a business can do for itself is establishing healthy, long lasting relationships with their customers. In doing so, you're building trust early on, which is a huge contributing factor in why they stick around.

2.  Communicate with them on their preferred platform

  • Maybe they prefer email communication, or maybe they'd rather talk on the phone. Whatever their preference is, make sure you honor that. If they feel like you aren't listening to their wants and needs, they won't feel any loyalty towards you.

3. Practice the Golden Rule

  • Treat them the way that you would want to be treated, as a customer. Respect their privacy and show your appreciation for their business.

4. Take their advice (especially when you ask for it)

  • If you ask a customer to participate in a survey of any kind, and they give you valuable feedback, make sure to implement it. You should ask follow-up questions on polls or surveys to gain clarification and show that you're interested in their opinion, and you value it.

5. Provide support

  • Be there for them! Whether you're a salesperson, an account manager, or working in business development, make sure that your customers feel well taken care of and valued. In providing this kind of support, your customers will feel like you really care about them and will want to continue working with you.

6. Solve a pain point they're experiencing

  • Take it upon yourself to handle any issues they're experiencing. These may be because of your company or for a myriad of other reasons; stay on top of it and make sure it's handled as quickly and professionally as possible.

7. Provide incentives

  • Everyone loves a good incentive! If they've reached certain levels of customer status or you feel like rewarding them with some kind of prize, do it! That kind of thoughtfulness shows you care about them and their well-being, not just the business they're providing you.

8. Provide value

  • Simply put, this means giving first, and receiving second. Differentiating yourself from the competition by providing something different or more information  shows the value you bring to the table.

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About The Author

Tyler Holliday, Ytel

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Tyler is fueled by the power of imagination and has a passion for connecting businesses to their customers and prospects through authentic marketing. Some advice he gives to other marketers is keep things simple, and always follow the golden rule… Measure what you market.


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