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Offer a Human Experience through Ringless Voicemail

Brian Keep, Ytel |  
If you're a business looking to enhance customer experience through a communication channel, a solution like ringless voicemail can be a great addition to your marketing strategy. Blend it with SMS or email and attain better human interactions through a more personalized approach to sales. 

Blend ringless voicemail with SMS or email and attain better human interactions through a more personalized approach to sales and marketing.

What makes ringless voicemail different than other channels?

Popular outbound channels include the standard phone call, SMS, email, print ads, internet pop-ups, and more. While a few of these leave room for favorable response by the user, outbound communication happens primarily when the business powering the campaign says "go."

We've talked at great lengths about how ringless voicemail dominates most outbound channels strictly because of its ability to leave a voicemail in a convenient, non-intrusive manner. No one is frustrated, and those who call back are considered warm leads. It's a CX / marketing dream come true!

But what about the user?

Few outbound channels cater to the recipient first. The concept alone is progressive, isn't it? The first that comes to mind is SMS, where any kind of response relies entirely on the user. SMS & ringless voicemail have this in common; the user is prompted to take action, but it's completely on their own terms. This new(er) method of marketing works... the numbers don't lie!

RVM boasts a 97% open rate with conversions as high as 20% 
SMS has a 98% open rate with a click through rate of 36%

While many communication channels offer an automated experience, you can expect a decent amount of prospects still want human interaction throughout the sales process, even from the first touchpoint. RVM starts that interaction because of its high listen and response rates and opens the conversation for your sales team to build a relationship from the get-go.

MAKE IT MORE HUMAN

1. Leave the ringless voicemail message from a person, not a business

  • Your personality can shine through when leaving a voicemail as an individual rather than a company name. Explain why you are calling, what you have to offer, and invite a call back. It's a much more personalized experience for the recipient.

2. Take the "I'm here to help" approach instead of coming off overly sales-y

  • Once recipients have responded to your voicemail with a phone call, angle the conversation to be semi-informational and provide your value, rather than pitching a hard sell. 

3. Keep your message short and conversational 

  • Put yourself in the shoes of a consumer. If you received a voicemail from a company and it came off scripted, impersonal, and far too long, would you call back? Probably not. Keep the message easy to digest and understand, and let the follow up conversation flow the same way. 

4. Know your audience and their pain points

  • Do research and segment your lists based on a common pain point, so you can focus your message on resolving that particular issue. This removes room for error and ensures your offer isn't too broad or irrelevant. 

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About The Author

Brian Keep, Ytel

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As the Chief Operating Officer, Brian works consistently with one finger on the pulse and an eye in the sky to ensure that everything technical at Ytel is running smoothly on a daily basis.


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