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Amp Up Holiday Promotions with RVM

Jeremy Bradley, Ytel |  
We've written lots about ringless voicemail over the last year or so; the marketing solution to replace cold calling with incredible ROI and tons of great business benefits. With the holiday season quickly approaching, let's chat about how ringless voicemail can boost your revenue and make your campaigns a success.  

The options are endless when it comes to using ringless voicemail as a component of your marketing strategy. Particularly around the holidays, the best way to get the most bang for your buck is through promos.


A brief review on ringless voicemail 

- 97% voicemail listen rate (vs. 20% email open rate) 
- Conversion rates as high as 20% 
- Contacts listen to the voicemail and take action on their own terms 
- Compliant with state to state and national regulations
- Pre-recorded messages allow for a short, concise pitch

RVM for the Upcoming Holiday Season

You may have the perception that the only businesses who benefit from ringless voicemail are those in the call center space. Wrong! Virtually any business can utilize this technology as long as they have a script, a list of contacts, and the appropriate platform to launch a campaign. How can your business use a ringless voicemail campaign to boost sales, improve engagement, and push the limits on your brand recognition this holiday season? 

1. Segment your lists

Segment your prospect lists by product or service (if you have more than one) and organize campaigns by list. This way you aren't blasting thousands of people at once, and you can target your list based on their past interactions with your business. 

Script example: "Hi there, it's John from DirectTV. I'm reaching out to let you know that we have a new bundle with all your most-watched shows! We're offering 20% off the first two months if you purchase before December 24th. Happy Holidays!"

2. Offer a promo code unique to the RVM campaign

This helps with campaign ROI and general lead tracking. Say this campaign was your best one yet; you can also use the script as a template for future campaigns of the same vein. 

Script example: "Hey there, this is Jess calling from Travel4U. Happy Holidays! We're offering 20% off a 7-night stay in Cancun if you book before December 18. Rooms are available for booking over the next 6 months. Simply call this number and mention the promo code CANCUN20 to receive your discount." 

Looking for examples of how you can make your scripts more humanized? Check out this post. 

3. Pair with a text message follow-up

Not everyone is going to listen to a voicemail from an unknown number. For those that don't, sending a follow up SMS is a great way to ensure you're reaching every contact on your list. SMS open rates are skyrocketing (97% total, 90% within 3 minutes of receiving) so it would be a waste not to! 

SMS example: "Hey Don, it's Rachel from Homes4U. I just left a voicemail on your cell, but figured I would send a text as well. There are a few homes in the Dallas area that you expressed interest in, and they're all within your budget! Since it's the holidays, I can get my clients in early for a showing. Shoot me a text back if you're interested in setting up some showings. Thanks!" 

The options are endless when it comes to using ringless voicemail as a component of your marketing strategy. Particularly around the holidays, the best way to get the most bang for your buck is through promos. Offering any percentage off a product or service is a nearly guaranteed way to win more business, so don't be afraid to run some promos! 
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About The Author

Jeremy Bradley, Ytel

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Jeremy is a Senior Sales rep at Ytel and he spends his days building successful relationships with customers, getting to know their business needs, and staying ahead of the curve on industry trends.


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