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Ytel Blog

Posts by Tyler Holliday, Ytel :

Personalization is (Still) King in Marketing

By Tyler Holliday, Ytel  |  

Personalizing a marketing campaign is far easier said than done, but it's really the best way to stay relevant in an age of constant distraction. Consumers get better and better at...

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Chat Bots & Automation: The Good, Bad & Ugly

By Tyler Holliday, Ytel  |  

Chat bots are a conversational UI tool that allows companies to automate their interactions with customers and leads. With strong advantages and disadvantages, it's typically a con...

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RCS: Suggested Actions for Lead Generation

By Tyler Holliday, Ytel  |  

By now you're probably familiar with the term RCS and the wave of change it's bringing to technology and communication on a global scale. RCS opens huge doors for marketing and sal...

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Increase SMS Opt-Ins Via Incentivized Content

By Tyler Holliday, Ytel  |  

SMS marketing has been so quickly adopted by both small and large businesses, mainly because of the versatility it offers. But you’ll need a big opt-in list to make SMS work for yo...

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A Secret Marketing & Sales Power Tool: RVM

By Tyler Holliday, Ytel  |  

If your sales team spends substantially more time making calls and leaving messages than closing deals, ringless voicemail is a weapon that should be added to your arsenal. For mor...

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SMS Marketing Strategy: Best Practices

By Tyler Holliday, Ytel  |  

SMS campaigns aren't exactly the new frontier, but there is certainly a myriad of opportunity for businesses to adopt this strategy and really make it their own. The gray area with...

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Department Planning: Next Year's Strategy

By Tyler Holliday, Ytel  |  

2018 is coming... are you prepared? A huge priority as the year draws to a close is building out next year's plan. Maybe you're ahead of the game and have been working on this all ...

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Marketing ROI: The Refresher You need

By Tyler Holliday, Ytel  |  

Looking for a refresher on calculating your marketing ROI and what exactly it all means? For the analytics nerds out there, this is the post for you. Any department that is running...

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High Converting Voice Campaigns with Ringless...

By Tyler Holliday, Ytel  |  

With conversion rates in the 20% range, it's not difficult to understand why so many businesses are exploring their options and opportunities with Ringless Voicemail technology. Re...

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Ytel Receives Blog Honors at IMPACT 2017

By Tyler Holliday, Ytel  |  

We’re excited to share Ytel has been awarded Blog Readership Honors at the IMPACT 2017 Awards, helped by the Internet Marketing Association! 

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