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Ytel Blog

Posts by Richard Kaplan, Ytel :

Regulatory Compliance Pros Outweigh The Cons

By Richard Kaplan, Ytel  |  

No matter the industry you work in, complying with government regulations is something all businesses must deal with. From the EPA to the FCC and every regulatory body in between, ...

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Why Won't My SMS Deliver or Convert?

By Richard Kaplan, Ytel  |  

Having trouble getting all the touch points within your SMS campaign to connect? Delivery can be a big roadblock for businesses who aren't well-versed in the rules and regulations ...

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RCS Messaging Progress Report: Landscape & Us...

By Richard Kaplan, Ytel  |  

Google's new RCS, or Rich Communication Services, is being touted as the successor to the text message. If you've ever been annoyed by the limitations inherent with traditional tex...

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Best Practices For Opt-Ins In Marketing Campa...

By Richard Kaplan, Ytel  |  

Once you’ve planned to incorporate short code into your marketing mix, the next step is generating a distribution list to enroll in your SMS campaigns. This is where consent and re...

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