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Ytel Blog

Posts by Richard Kaplan, Ytel :

RCS Messaging Progress Report: Landscape & Us...

By Richard Kaplan, Ytel  |  

Google's new RCS, or Rich Communication Services, is being touted as the successor to the text message. If you've ever been annoyed by the limitations inherent with traditional tex...

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Best Practices For Opt-Ins In Marketing Campa...

By Richard Kaplan, Ytel  |  

Once you’ve planned to incorporate short code into your marketing mix, the next step is generating a distribution list to enroll in your SMS campaigns. This is where consent and re...

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