Lead Gen Challenges: Engaging Prospects

Marketers have a pretty tough path to follow - once you've roped in a new prospect, how are you going to ensure that they're staying engaged? Creating a sales funnel gets you throu...

Continue Reading →

Universal Adoption for RCS Expected by 2020

With RCS on the horizon on a universal level in the coming years, the best move for businesses that send SMS and plan to implement RCS is simple - preparation. We're sharing a few ...

Continue Reading →

Cross Channel Marketing Tactics for Lead Gen

You've tried a totally outbound sales strategy to no avail - you've got some great content, offers, and promos to share, but are struggling to find the sweet spot on HOW to contact...

Continue Reading →