Ytel Blog

Posts by Hanna Walther, Ytel :

Power SMS Marketing Campaigns for Your Busine...

By Hanna Walther, Ytel  |  

Businesses who communicate with their customers via SMS are in luck - with the Ytel API, your business can send and receive texts within the API through local, toll-free, and short...

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Power Holiday Promotions with SMS

By Hanna Walther, Ytel  |  

“It’s that time of year again…” We’re all too familiar with the go-to catchphrase around mid-November when we’re still debating if it’s appropriate to start pulling out the holiday...

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High-Value Social Lead Gen Via Content Market...

By Hanna Walther, Ytel  |  

High value content marketing and lead generation can be key drivers to growing revenue. This is an area that many companies struggle with despite putting in extraordinarily hard wo...

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Personalization is (Still) King in Marketing

By Hanna Walther, Ytel  |  

Personalizing a marketing campaign is far easier said than done, but it's really the best way to stay relevant in an age of constant distraction. Consumers get better and better at...

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5 Ways Chat Bots Benefit Sales & Marketing Te...

By Hanna Walther, Ytel  |  

The way we communicate is constantly changing; a fact we take for granted in a world where email now seems positively antiquated. For businesses, it is time to rethink the ideal me...

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RCS Offers Brand Ownership Via Mobile Reach

By Hanna Walther, Ytel  |  

Google’s new Rich Communication Services (RCS) messaging platform is a stellar combination of the worldwide reach of SMS and the unique and engaging features of messaging apps. RCS...

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RCS: Suggested Actions for Lead Generation

By Hanna Walther, Ytel  |  

By now you're probably familiar with the term RCS and the wave of change it's bringing to technology and communication on a global scale. RCS opens huge doors for marketing and sal...

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Craft a Highly Converting Ringless Voicemail ...

By Hanna Walther, Ytel  |  

Arguably the most important part of a ringless voicemail campaign is the script used to deliver said voicemail. Crafting a converting script is definitely an art form; there are se...

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Cross Channel Marketing Tactics for Lead Gen

By Hanna Walther, Ytel  |  

You've tried a totally outbound sales strategy to no avail - you've got some great content, offers, and promos to share, but are struggling to find the sweet spot on HOW to contact...

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The Blended Approach to Lead Gen & Sales

By Hanna Walther, Ytel  |  

As far as lead gen goes, every business does it differently, and no approach is ever completely perfect. We've discovered through the use of both inbound and outbound techniques, a...

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