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Ytel Blog

Posts by Brian Keep, Ytel :

Why SaaS Companies Need CPaaS for Customer En...

By Brian Keep, Ytel  |  

Creating genuine customer engagement doesn't happen overnight -- it is the product of clear and consistent communication over time. Today's customers need to know that they can hav...

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The Organizations That Regulate Compliance

By Brian Keep, Ytel  |  

While communications vehicles are excellent for growing profit margins, the U.S. government has created multiple organizations that are tasked with regulating the industry. Having ...

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Hiring Customer Service & Sales reps: Key Qua...

By Brian Keep, Ytel  |  

Hiring agents or reps to handle customer service and sales is an essential part of growing your business. While so many other factors can contribute to the success, a lot weighs on...

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5 Key Points Agents Should (Always) Know

By Brian Keep, Ytel  |  

As you hire and train new agents, it's crucial to focus on a few key customer service points that your team is consistently aware of and confident speaking on. In this post, we're ...

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RCS Powers P2A Interactions, Not Just A2P

By Brian Keep, Ytel  |  

We’ve talked a lot about RCS and the benefits it offers for businesses to interact in new ways, but what about the end user? Let’s explore how RCS will also serve as person to appl...

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SMS Campaigns: Compliance Guidelines

By Brian Keep, Ytel  |  

Sending SMS marketing campaigns can be a hugely successful way for businesses to communicate with their audience. The biggest (and arguably, most complex) factor here is following ...

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Offer a Human Experience through Ringless Voi...

By Brian Keep, Ytel  |  

If you're a business looking to enhance customer experience through a communication channel, a solution like ringless voicemail can be a great addition to your marketing strategy. ...

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From SMS to Messaging Apps & Now... RCS

By Brian Keep, Ytel  |  

RCS combines the universal adoption of SMS with the feature richness of messaging apps to deliver the next generation of text messaging. But RCS isn’t just an SMS replacement, it’s...

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RCS: The New Frontier of Text Messaging

By Brian Keep, Ytel  |  

Are you communicating with leads via text? If so, there's a channel propelling SMS beyond what businesses and consumers expect to see when they open a text message on their device....

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Short Code vs. Long Code: SMS 411

By Brian Keep, Ytel  |  

So you want to implement SMS into your marketing strategy. Now you need to decide on using short code or long code for your campaigns. What’s the difference, you ask? Check out thi...

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