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Ytel Blog

RCS: Suggested Actions for Lead Generation

By Tyler Holliday, Ytel  |  

By now you're probably familiar with the term RCS and the wave of change it's bringing to technology and communication on a global scale. RCS opens huge doors for marketing and sal...

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The SMS Marketing Toolkit For Businesses

By Patrick Kennedy, Ytel  |  

In the convoluted and noisy world of marketing, here are the five things every business needs to check off in order to launch and run a successfully converting SMS campaign. This i...

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RCS Messaging Progress Report: Landscape & Us...

By Richard Kaplan, Ytel  |  

Google's new RCS, or Rich Communication Services, is being touted as the successor to the text message. If you've ever been annoyed by the limitations inherent with traditional tex...

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Offer a Human Experience through Ringless Voi...

By Brian Keep, Ytel  |  

If you're a business looking to enhance customer experience through a communication channel, a solution like ringless voicemail can be a great addition to your marketing strategy. ...

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Zapier Adds New Capabilities to Marketplace w...

By Jon Molina, Ytel  |  

 Ytel is excited to share our integration with Zapier, where users can use the Ytel API with existing apps in the Zapier marketplace to fully utilize communications technology in i...

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RCS Messaging: Keys to Sales & Marketing Succ...

By Matt Grofsky, Ytel  |  

As Google rolls out its rich communication services (RCS) messaging system on Android devices, sales and marketing teams now have another asset in their tool box. Consumer research...

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Be a Champion of Company Culture

By Sean Dailey, Ytel  |  

If you're reading this, the odds are you are a champion of culture at your company. Or maybe you are capable of being a champion, you just don’t know how (yet!). This post will pro...

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Increase SMS Opt-Ins Via Incentivized Content

By Tyler Holliday, Ytel  |  

SMS marketing has been so quickly adopted by both small and large businesses, mainly because of the versatility it offers. But you’ll need a big opt-in list to make SMS work for yo...

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Craft a Highly Converting Ringless Voicemail ...

By Hanna Walther, Ytel  |  

Arguably the most important part of a ringless voicemail campaign is the script used to deliver said voicemail. Crafting a converting script is definitely an art form; there are se...

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From SMS to Messaging Apps & Now... RCS

By Brian Keep, Ytel  |  

RCS combines the universal adoption of SMS with the feature richness of messaging apps to deliver the next generation of text messaging. But RCS isn’t just an SMS replacement, it’s...

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