Ytel Blog

Why Video is Essential to Content Marketing

By Tyler Holliday, Ytel  |  

Take a good look at the leading companies in your industry -  you may note that some of them are moving into video as a primary content marketing feature. Follow the example of suc...

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The 5 Best Social Media Tools for Marketers

By Megan Murphy, Ytel  |  

Your responsibilities as a marketer or social media manager can't be simply defined in a few sentences or a generic job description; as social media changes frequently, your role d...

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The Value Behind Promotional Swag

By Vanny Uat, Ytel  |  

Think about a time when you received free swag from a company. Pretty cool, right? The benefits of handing out promotional materials to customers, vendors, leads, partners and frie...

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6 Ways Marketing Drives Internal Communicatio...

By Tyler Holliday, Ytel  |  

In the traditional company process, communications function as a strictly top down phenomenon. The executive suite, no matter their background, give both direction and detail, and ...

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Top Marketing & Sales Events for 2017

By Hanna Smolan, Ytel  |  

Every sales and marketing team should make it a priority to attend a few conferences and events throughout the year to network with like-minded individuals, learn new skills, disco...

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Lead Gen Tactics to Boost Your Business

By Chris McInally, Ytel  |  

As you spend time creating and optimizing the perfect lead gen campaign, there comes a point when inspiration gets a little lackluster. Coming up with original and effective ways t...

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Affinity Marketing: Drips + Ytel Team Up

By AC Evans, CEO of Drips  |  

Affinity marketing is a strong method of developing and delivering a mutual beneficial business relationship to customers and consumers on a global scale. The benefits of a partner...

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The #1 Sales Prospecting Tool: Still LinkedIn

By Max Ashurst, sipPro  |  

If you're a salesperson looking to optimize your social media profiles to prospect for leads and potential customers, look no further. We've done the research and the facts are in ...

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10 Ways to Generate Leads Quickly & Efficient...

By Gino Aielli, Drips  |  

There are hundreds of ways to generate leads online, but which ways are the best and most effective for your business? Much of lead gen is trial and error; discovering which method...

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4 Ways to Improve Your Email Open Rate

By Hanna Smolan, Ytel  |  

Is 2017 the year you set a goal to optimize your email marketing strategy? With so many companies jumping on board with email, it's crucial for the businesses who do send marketing...

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