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Ytel Blog

SMS vs. Email: Marketing Grudge Match

By Adam Johnson, Ytel  |  

SMS and email are two of the most commonly used channels for marketing campaigns in the modern landscape, but which is MORE effective? This post dives into a SMS vs. email comparis...

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Lead Gen Trends: What's on the Horizon in 201...

By Adam Johnson, Ytel  |  

As lead generation trends shift, businesses are attempting to stay abreast on the latest strategies that prove effective. In this post, we're highlighting three trends to watch for...

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SMS Marketing: More than Just Branding Buzz

By Brian Keep, Ytel  |  

Businesses who implement SMS into their lead generation and marketing strategies are listening to the communication wants of their target audience(s) and  following suit. Isn't it ...

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Amplify Your Lead Gen Strategy: An Intro

By Sean Dailey, Ytel  |  

For modern marketing, lead generation (or as we call it, lead gen) has become a popular way for companies to compete for business. It's one of a few major arteries that support hea...

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Social Media in 2018: New Trends & What to Ex...

By Megan Murphy, Ytel  |  

Social media continues to grow as an avenue to market goods and connect with qualified prospects. In 2018, social media will further streamline pathways to customers and make it ea...

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Marketing ROI: The Refresher You need

By Tyler Holliday, Ytel  |  

Looking for a refresher on calculating your marketing ROI and what exactly it all means? For the analytics nerds out there, this is the post for you. Any department that is running...

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Case Studies: Why Your Product Needs Them

By Taylor Sturtz, Ytel  |  

Simply put, case studies are testimonials from customers that describe in detail the ways in which your product or service changed their business for the better. The goal of a case...

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Heat Up Cold Calling: Sales Strategies

By Adam Johnson, Ytel  |  

No matter how effective it can be,  sales reps dread cold calling. Fortunately, there are ways to support your sales team that will make the traditional cold call a thing of the pa...

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The Best Tech Tools for Content Marketing

By Megan Murphy, Ytel  |  

The need for content within a marketing program will only increase in the coming years, so shoring up your content marketing tools now is a great investment. You will be competing ...

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Email Marketing in 2018: What's Working

By Hanna Walther, Ytel  |  

As the landscape of email changes, your marketing strategy should adapt along with it. What does this mean exactly? There are various factors to email that support your strategy, w...

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