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The 5 Best Social Media Tools for Marketers

Megan Murphy, Ytel |  
Your responsibilities as a marketer or social media manager can't be simply defined in a few sentences or a generic job description; as social media changes frequently, your role does, too! In order to stay ahead of the curve, you should have a few trusted tools in your arsenal you use for posting, scheduling, brainstorming, research, and more. We're sharing them here so you can get an idea of what you actually need for day to day social media marketing. 

Responsibilities as a marketer or social media manager can't be simply defined in a few sentences or a generic job description; as social media changes frequently, your role does, too! In order to stay ahead of the curve, you should have a few trusted tools in your arsenal you use for posting, scheduling, brainstorming, research, and more.

Scheduling

A scheduling tool is key to staying on top of posting by week and month, and easily plan ahead when you're out of office for holidays. Most scheduling tools will allow you to schedule posts for all your social channels including Facebook, Twitter, LinkedIn, and some allow you to set reminders to post on Instagram and Pinterest, too. We prefer Hubspot for scheduling (and all social posting, in general!) but other scheduling tools for social include Hootsuite, SproutSocial, and Soci. Learn more on how to stay ahead and plan your social content for the quarter with an editorial calendar and a few other tips.


Content Warehouse

Brainstorming and developing content, themes and posts is crucial to planning your social strategy for the upcoming months, quarter, and year as a whole. As you know, social media is not just about posting random memes, funny quotes and relevant links whenever you feel so inclined. It involves a massive amount of planning and collaboration with the rest of your department and the company as a whole to stay in line with announcements, product launches, and other happenings. Sharing a content warehouse in the form of a Google excel sheet is a great way to stay on the same page with the rest of your team about what's coming up in the next few weeks and what you need from design, the blog, etc.

Team members can share theme ideas or individual posts they think would be appropriate or would perform well, including language and ways to position product announcements. Let's face it; you're coming up with so much content on your own, it's nice to have other ideas coming from the team too!

Monitoring Tools

People are already talking about you on social media; social listening makes it easy to find those people and discover exactly what they're saying and where. Tools like Mention make it even easier by sending real-time notifications when your business or your name is mentioned online, so you can immediately log in and see what's being said. Monitoring tools are a great way to stay on top of engagement, improve your reputation online, and be efficient with your social media marketing.

Analytics 

How will you know what content is working, what your followers enjoy seeing, and what they don't? Using analytics isn't really an option anymore, it's a necessity. Fortunately, most social channels offer analytics just by signing up and using their service, and they're fairly easy to navigate. Facebook, Twitter and LinkedIn all have built-in analytics that showcase your user engagement, post likes and reach, how fast your page is growing, among many other metrics. You can really drill down on these analytics to see what content and posts your followers love and what they don't respond well to in order to make your profiles the best they've ever been. You can adjust time of day you post, when and where your ads are pushed to... just to name a few. 

Discovering Followers

If you're using social to build a follower base, there are a myriad of tools you can use to track new followers, who follows you back, who unfollowed you, etc. so you can successfully build and scale your profile. These tools also help you find users in particular industries that you want to target (like sales/ marketing, solar, lead gen, etc.)  and you can follow and track users based on the frequency they tweet. 

What social media tools are in your arsenal? Share with us in the comments!

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About The Author

Megan Murphy, Ytel

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Megan is Ytel’s brand strategist focusing on social media presence, public relations and running proactive advertising campaigns. She has a bachelor’s degree in Communications and strives to showcase Ytel at best in a public light.


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