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SMS Marketing: More than Just Branding Buzz

Brian Keep, Ytel |  

Businesses who implement SMS into their lead generation and marketing strategies are listening to the communication wants of their target audience(s) and  following suit. Isn't it time for your business to do the same? We're sharing a ton of reasons why SMS marketing is all the rage and how it will change the landscape of your lead generation tactics. 

Businesses who implement SMS into their lead generation and marketing strategies are listening to the communication wants of their target audience(s) and following suit. Isn't it time for your business to do the same?

SMS marketing is a channel that has grown astronomically in recent years and it’s no secret why; it’s affordable with a healthy ROI and has tons of reach (over 237 million mobile users in the U.S.) and engagement.

How can your business use SMS marketing campaigns successfully?

The most obvious is to “narrowcast” your message directly to your intended audiences. Using clever opt-in tactics, it’s possible to generate a healthy base of prospects, leads, and customers, all of whom can be messaged directly with guaranteed open rates.

SMS can be so much more than just brand messaging. It can also:

  • Keep your audience informed with sales, reminders, delivery statuses, and real-time updates
  • Remind prospects and customers about what you offer and can reward your loyal subscribers
  • Integrates well with email campaigns and your eCommerce solutions
  • Determine actual engagement with your brand
  • SMS surveys can work as a feedback tool, with better response rates than long surveys
  • Data from your SMS efforts can help support your other marketing channel strategies

Looking for some additional insight that SMS is more powerful than just branding buzz? 
Look no further. 

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OFFER MORE

With only 10% of SMS marketing messages being reported as spam, there's a reason code redemption is up to 10 times higher via SMS than other channels. Sending coupon codes and discounts via SMS increases your chances of getting a sale by 50%! Mobile marketing made easy. 

Perhaps 160 characters in a text is not much room for getting your message out, but it is a vital way to get someone’s interest raised in conjunction with your existing marketing efforts.

Stay tuned for our next post on SMS where we'll be covering best practices for businesses to send texts that convert, garner more sales per campaign, and increase your ROI!
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About The Author

Brian Keep, Ytel

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As the Chief Operating Officer, Brian works consistently with one finger on the pulse and an eye in the sky to ensure that everything technical at Ytel is running smoothly on a daily basis.


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