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Recruiting Talent Through Social Media

Sean Dailey, Ytel |  

Social media; monster of the online world that will never be completely conquered? Maybe, but we've got a couple ways you can use it in your recruiting efforts to look more polished and branded online! While this can be a sensitive area, this strategy will help your recruiters (whether you've got a whole team or it's just you) allocate candidates through a different approach, garnering their interest through company culture and online trends. Catch it all in this post! 

Social media; monster of the online world that will never be completely conquered? Maybe, but we've got a couple ways you can use it in your recruiting efforts to look more polished and branded online! While this can be a sensitive area, this strategy will help your recruiters (whether you've got a whole team or it's just you) allocate candidates through a different approach, garnering their interest through company culture and online trends. Catch it all in this post! 

2016_10_recruitingtalent_1.gif First and foremost, using a technology platform to find qualified candidates weeds out the less innovative and tech savvy bunch that might otherwise apply for your jobs. This is a huge advantage as it removes a large group of people that you'd have to sift through that aren't qualified and able to compete with your other candidates. Those who use social media are typically more aware of emerging trends in business and technology, and let's be honest... those are the people you want to hire. 

There's no better way to reassure interested candidates that your company is a great place to work than by current employees posting about open jobs. By having a personal connection post a job, this encourages people to look into it more by asking questions and getting more information. Employees can certainly provide an authentic inside look into what daily life looks like at a particular company, and that kind of insight can be incredibly valuable to candidates. 

Maintain a branded hashtag (#) that follows you around the web, providing interested candidates an easy way to follow your company on all social platforms. Attach it to everything; every tweet, Facebook post, Instagram update, graphic, you name it. We've been rocking #AskYtel for a few years and it's been pretty cool to watch our social footprint grow around the web, and see followers recognize our brand online.

If you use job boards like ZipRecruiter or Indeed, there's often an integration where you can connect a social profile to your company page, so candidates can see your Instagram, Twitter or Facebook page as soon as they land on your business page. Utilize this tool as one more way to cultivate positive brand exposure for your company. 

A few final tips:

  • Designate a person to find candidates on social media who is not the final decision-maker
  • Use your time wisely by staying focused. Don't use this time to update statuses, change profile photos, etc.
  • LinkedIn isn't your only ally. Twitter and Facebook, even Google+ can also be great tools for hiring. 
  • Make sure your company website is in line with your social presence, brand, and available jobs. 

How does your business use social media to recruit awesome candidates for your company? Share with us in the comments or tweet us @AskYtel!

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About The Author

Sean Dailey, Ytel

Follow me on Linkedin

Sean leads the Recruiting efforts and is involved with Product Development at Ytel. After almost 4 years of agency recruiting, Sean decided to move towards internal recruiting and joined Ytel. He is a huge believer in culture, and puts an emphasis on building relationships.


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