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Lead Gen: The Challenges We Face

Tyler Holliday, Ytel |  

Lead generation is an incredibly smart marketing strategy for businesses from any industry to implement today. While lead gen may seem foolproof to some, there are some challenges that your team will encounter along the way. It's best to be prepared for what's to come, so we're sharing some of the biggest challenges lead generators face in business!
The Challenges of Lead Generation

Lead generation is an incredibly smart marketing strategy for businesses from any industry to implement today. While lead gen may seem foolproof to some, there are some challenges that your team will encounter along the way. It's best to be prepared for what's to come, so we're sharing some of the biggest challenges lead generators face in business!
The Challenges of Lead Generation

Cold calling 

While cold calling is one strategy your business can use to bring in leads, it's not the most ideal. Lead generation is about warming up leads so the Sales team can close deals! When making calls, make sure you're armed with a script, prepared to answer questions, and have product information. 

Software to track and manage leads

Without powerful lead software for tracking and management, you run a huge risk of losing out on business due to lack of organization and leads slipping through the cracks. You can easily avoid this by doing research and implementing powerful software that will house the progress you've made in lead gen, while also organizing your lists, leads, and general business. Our favorite software to manage, track and optimize lead gen is Hubspot!

Making a Plan


"If you fail to plan, you plan to fail." One of our favorite quotes, and one that is perfectly in line with your sales/ marketing strategy... specifically, lead generation. Make sure that your entire team is on the same page about scripts, marketing collateral, discounts and specials, and any other campaigns or offers. Hold weekly meetings for updates, questions, and to discuss any upcoming changes. 

The message

Your message (the script) should be primarily focused on the target customer and which phase of the funnel they are in. Maybe they're a subscriber of your blog, or they've been on your website a few times in the last week. Your plan of action for each call should be modified depending on their behavior and interaction with your business. No two leads can be treated the same, and that's a big mistake companies make in their lead gen efforts. 

So, how do you face all these challenges and find a way to overcome them? 

  • Communicate with your team and work together
  •  Trial and error
  •  Have patience 
  •  Test and re-test your strategy, technology, and messages 

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About The Author

Tyler Holliday, Ytel

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Tyler is fueled by the power of imagination and has a passion for connecting businesses to their customers and prospects through authentic marketing. Some advice he gives to other marketers is keep things simple, and always follow the golden rule… Measure what you market.


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