Customers Are the Fuel Behind  Your Business

Megan Murphy, Ytel |  
Customers fuel your business... this shouldn't be news to you! In order to ensure they're having the best possible experience, following the steps in this blog post will guarantee your customers feel well taken care of and supported throughout the sales process. Read on for more! 

Customers fuel your business... this shouldn't be news to you! In order to ensure they're having the best possible experience, following the steps in this blog post will guarantee your customers feel well taken care of and supported throughout the sales process.

Remember to:

S
how appreciation

  • Whether you just closed a deal, you're negotiating terms or you're still in the discovery phase with a prospective customer, showing appreciation and kindness is essential throughout the sales process.  

  • People want to work with the companies who appreciate their time and business. Consistently showing your appreciation will never hurt you, only help you in Sales. 

Always provide quality service

  • You may be surprised by how many salespeople forget to put quality service first. They're more focused on closing deals and all the details involved with contracts and processes. The experience your customers receive should remain at the top of your priority list regardless of what else you have on your plate. 

Listen to their concerns

  • Listening to your customer's pain points, concerns and needs could potentially be your #1 responsibility as the point of contact throughout the sales process.  Make sure they know you are listening and doing everything in your power to alleviate their issues (through your product or service!) 
  • Communicate any concerns with the right people on your team and various other departments to discover how they can provide additional support. This will only make the customer feel more taken care of.

Enhance your product knowledge

  • ALWAYS be learning... and closing! Product knowledge is your bread and butter if you're selling tech. If you aren't confident and ready to sell, it will show to prospects. 
  • Prioritize product trainings, sitting in on new demos if they're available... do whatever you can to continue learning and expanding your knowledge. 

Stay in consistent communication 

  • In the tech age we live in, a lack of communication looks really poor from a business standpoint. Your customers should feel like they can always reach out to you, they get regular updates from you, and that the lines of communication are open.
  • Even if it's just occasional casual conversation or small talk, communication will make all the difference in the customer's experience. 

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About The Author

Megan Murphy, Ytel

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Megan is Ytel’s brand strategist focusing on social media presence, public relations and running proactive advertising campaigns. She has a bachelor’s degree in Communications and strives to showcase Ytel at best in a public light.


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