Technology: APIs in Business & Management

Matt Grofsky, Ytel |  
The API serves a multitude of uses in 2017, and they're always evolving with new uses and benefits as more functions become apparent to more users. APIs improve the efficiency of developers, ramp up productivity of entire teams, assist with testing in real-time, just to name a few. Read on for more as we enter Q1 to discover new ways that we'll be seeing APIs used in technology, businesss and management this year. 

Savvy business owners are finding new ways to approach business as the rate of disruption increases in every new generation. One of the bottlenecks that companies are now overcoming through APIs is the isolation of important applications throughout the company. Customers are expecting faster response times and multichannel communications from business, and APIs achieve both through a customized, convenient approach.

APIs as On Demand Information Services

The major advantage of using APIs is the connectivity between a company's otherwise separate functions. The API gives on demand access to services and data that would otherwise require a slower process line. Providing real time information has improved the function of the API from niche service artifact to mission critical strategic tool. Functions and data that were once only accessible to a specialized contingent are now general information that drive agile and efficient development across the company and within its web of partners.

Continuous Development

Companies no longer have to wait on an upgrade to improve efficiency. The API gives access to developers to solve problems as they see them, building on current technology with improvements that can be instantly tested and applied across various departments. As business continues to move into social media, the mobile space and the cloud, this accelerated development is quickly becoming par for the course.

Companies also create opportunities for extended partnerships using APIs as a key to unlock the value of its digital assets. Making innovation convenient for developers across the company and the industry landscape creates more incentive to build, even developing entirely new business models.

API as a Product

The major philosophical difference between the use of APIs today and in previous generations is getting over the concept of the API as novel or special. They are now products that can and should be conceived with a business in mind. Get over the technology itself, and begin demanding results from the API.

Developers must first see a benefit in the use of the API. In most cases, the advantage is in customer support, convenience or service terms. There must also be a strategy behind the use and design of the API. IT is not the only department that will be using them, so they must be user friendly enough to appeal to a user without specialized development knowledge.

Specifying a Purpose

There is no such thing as a one size fits all API in modern business; they must all have a specific purpose within the framework of the company they exist for. Parts of an API may be utilized to build out into other applications, but the core product is about function with a measurable value.

When a company details an API strategy before development, it is much more likely to build a model that can integrate itself into the growing web of IT systems that rely on APIs as a core element. This may include creating a position within the company that is specific to API management.

Within the next few years, the API model of IT development and management will take over the world of business. The companies that continue to leverage and advance opportunities based on this model will be the ones in position to build and maintain efficiency in the future. New Call-to-action

About The Author

Matt Grofsky, Ytel

Matt provides Ytel with avenues to do things different. As a software developer with close to 20 years experience, Matt is aggressive on deliverables and is able to get projects done. Matt is a successful inventor and has been founding companies with Nick for the past 15 years.

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